CEO & OWNER
Advertising is in Jimmy’s blood – his family founded LAK Advertising in 1979 and he grew up to not only run the family business, but to take it to the next level. Jimmy’s vision and industry expertise are the driving forces of our team. Casino advertising was in the cards for Jim, with his winning combination (puns intended) of math genius, creative talent and video poker prowess. When he’s not in the office, you’ll find him at Bikram Yoga or Barre!
DIRECTOR OF TECHNOLOGY
Our go-to guy for all things digital, Steve is the glue that holds LAK together. Whether we're frustrated with bandwidth speed or figuring out a new way of designing email and text campaigns, Steve always has an innovative solution. This may be a natural-born talent, or possibly a product of 30+ years experience. Either way, we consider ourselves lucky.
SENIOR ACCOUNT EXECUTIVE
Alicia comes from a background in advertising – both client and agency – and has been with LAK for over a decade. Educated at SDSU, Alicia is a jack-of-all-trades, focusing on account service and copywriting. Her clients encompass healthcare, consumer package goods and gaming/hospitality, and her work has been featured in Glamour, US Weekly and Cosmopolitan.
SENIOR ACCOUNT EXECUTIVE
David is the one up and working before most of us brush our teeth and get our morning coffee. With many clients on the east coast, we’ll usually see emails from him around 5AM. David came to us from brand management firm J. Walter Thompson in Chicago, bringing expert skills in printing and direct mail. For over 10 years, David has seen all his projects through from start to finish, planning to USPS drop-off, and we’re very grateful for that.
SENIOR ACCOUNT EXECUTIVE
Elizabeth takes projects from good to exceptional –striving for excellence in all areas (including the amazing birthday parties she plans for her kids). Lucky for us, she’s as passionate about marketing as she is about event planning. Elizabeth’s background includes Purdue University and over 12 years of marketing with Harrah's. She loves that LAK "works together for the success of the company and for the satisfaction of working with friends."
Our east coast transplant (Atlantic City, NJ, to be exact) is a client-focused, top-notch project manager. Nick’s can-do attitude, coupled with 5 years in casino direct marketing and a Business Administration & Marketing BA from Richard Stockton College, make him a force with which to be reckoned. Nick spends his (rare) free time surfing or discovering local craft beer from the best city in the world, San Diego!
The Queen of Multi-Tasking (both professionally and personally) has put her degree in Business Management to work for LAK clients for nearly four years. Kristen grew up in print shops all over San Diego (talk about hands-on knowledge) and is the third member of her family to work for LAK… can we just say we love nepotism? When not in the office, she loves spending time outdoors with family and friends.
Fearless and driven, Courtney moves through LAK with a purpose: managing two casino accounts and providing creative direction on deliverables for a local non-profit. Her BS in Advertising comes from The University of Illinois. A more positive attitude cannot be found in our ranks, and when Courtney’s not managing projects she’s playing competitive soccer or having fun with photography.
Chris Vance has been running the show for eight years now, and likens being an art director to that of an orchestra conductor. Chris left Caesars in Mississippi for San Diego after Hurricane Katrina, bringing expertise in casino marketing, the music industry (Sony, Atlantic, and EMI) and his work as a fine artist, for which he’s received multiple ADDYs. He’s known ‘round here for his impeccable style, and ability to find SD’s trendiest eateries.
The Swiss Army Knife of the creative team brings forth expertise in print, digital, specialty products and photography. From coding to apparel design, Harry gets projects done in style. And he’s a legacy… his grandfather worked in publishing as an Artist/Designer as did his mother, Jeanne – a pioneer in catalog data imprinting; (no more labels!). Harry loves surfing, stand-up-paddle boarding, the ocean, guitar and bass and his family!
San Diego native and math-wiz Mike brings Math and Computer Science degrees from UCSD and 10 years of casino experience to LAK. Mike is known as the no-task-is-too-small, hardest worker with a can-do outlook. "We have a very 'Let's get it done!' attitude at LAK … another company may shrug their shoulders and say 'we can't do it,' … we just roll up our sleeves and dive in. We get it done every time."
SENIOR DATABASE ANALYST
It’s not often you find someone who enjoys database management, but when you do, you lock it down. Hence, Gaby is one of LAK’s most prized possessions. She’s been with us eight years (most of which were spent in PJs, since she works from home), thanks to her expansive skill sets in marketing, advertising and of course, databases. Gaby loves a challenge, which is great, since we challenge her daily with eons of information.
Jeffrey organizes and manages our programming team with such a calm demeanor you’d never know it’s under rapidly changing circumstances and drop-dead deadlines. With two degrees from UC San Diego, a decade of hands-on programming experience, and laser-focused attention to detail he sees projects to completion (hundreds of them every month). Well-deserved down-time for Jeffrey includes sports, music and photography.
Three programmers, three brilliant minds. This team puts the variable in data for print, email, texts, micro and Brand-On-Demand web sites. Complicated casino coupon offers to consumer package goods sampling, this group takes it on. The team consists of seasoned veteran Karen Corriente, new dad and blackjack aficionado Josh Standish and our newest programmer Christine Olszewski.
No agency can survive without the left-brain talents of a good accounting team, and ours is top-notch. Tom Miller, Controller heads up both our Accounting and HR deparments. If you're one of our valued clients looking for an invoice or one of our trusted vendors there's Diane Santamaria, ready to help.