WELCOME TO OUR NEW WEBSITE

We've finally done it, LAK Advertising has a new website! Designed and built by our team of web super stars, the new site features some of our best work.

OUR CLIENTS

THIRTY FOUR YEARS STRONG
SERVING SAN DIEGO & BEYOND

Partnering with VDP/LAK Advertising has benefitted our direct marketing initiatives greatly. The staff is knowledgeable in the casino industry and diligent in meeting deadlines for both monthly projects and individual mailings. Direct marketing is all about getting the right offer to the right customer. LAK|VDP does a fantastic job of making that happen.

A. Barnes, Coeur d’Alene Casino

For over three decades, LAK Advertising has been helping businesses grow their brands and increase sales and profits through strategic marketing and communications programs. LAK employs a team of highly experienced professionals who specialize in account service, strategy and creative development, media planning and buying and public relations.

We have worked to build long-term relationships and boast an incredibly diverse client base, spanning a myriad of industries. LAK has provided advertising and marketing programs in the worlds of gaming, entertainment, hospitality, biotech, communications, electronics and engineering, finance, consumer packaged goods, health and retail.

From start-ups to mega-corporations, LAK Advertising has the versatility, expertise and strategic thinking to build your brand and generate timely, efficient and profitable results.

JIM LAKDAWALA

CEO & OWNER

Advertising is in Jimmy’s blood – his family founded LAK Advertising in San Diego in 1979 and he grew up to not only run the family business, but to take it to the next level. Jimmy’s vision and industry expertise are the driving forces of our team. Casino advertising was in the cards for Jim, with his winning combination (puns intended) of math genius, creative talent and video poker prowess. When he’s not in the office, we always know where to find him: Bikram Yoga or Barre!

MIKE CHIRICUZIO

PRESIDENT

Mike’s been with LAK for two years as VP and President; he’s been our consultant since 2004. With years of management experience in the graphic communications industry, Mike describes a typical day here as "putting out fires and starting new ones," … but that's just his day job. Outside LAK, you’ll find him on a motorcycle or playing in a blues band. Mike enjoys LAK’s unique culture and lives by the mantra: "culture is not an aspect of the game. It is the game."

KEVIN BREWER

DIRECTOR OF SALES

Kevin is one of the newer additions to the LAK family. Not only did Kevin impress us with his extensive expertise in printing and marketing sales, he’s also an Ironman Triathlete and a (two-time) college football hall-of-fame inductee. We’re honored to add Kevin’s muscle and direct marketing management skills to our sales force.

STEVE ENGLAND

DIRECTOR OF TECHNOLOGY

Our go-to guy for all things digital, Steve is truly the glue that holds LAK together. As advertising and marketing become increasingly more digital, his role is only becoming more important (and he's become increasingly popular, too). Whether we're frustrated with bandwidth speed or figuring out a new way of designing an e-marketing campaign, Steve always has an innovative solution. This may be a natural-born talent of his, or possibly a product of his 30+ years of experience. Either way, we consider ourselves lucky.

PAUL FELBER

DIRECTOR OF OPERATIONS

 

JOE SALLAY

SENIOR ACCOUNT EXECUTIVE

Senior AE Joe is a cornerstone of the LAK family, with the longest tenure (aside from Jim) and perhaps the most impressive resume. Starting in advertising in 1957, he handled national multi-million dollar media launches in the 1960's (just imagine the inflation) including the first ATM, "Ready Bank," and campaigns from Daiwa fishing reels to Taco Bell to Caboodles. What surprised us the most, though, is that Joe casually told us he was a DJ in the 1950s… to which we replied, “I’m sorry, what?”

ALICIA ASTORINO

SENIOR ACCOUNT EXECUTIVE

Alicia comes from a background in advertising – both client and agency – and has been with LAK for a decade. Educated at San Diego State, Alicia is a jack-of-all-trades, focusing on account service and copywriting. Her current clients include Evofem, Cosmederm and Viejas, and her work has been featured in Glamour, US Weekly and Cosmopolitan. Alicia is known as our mother figure since she gives lots of advice and you can usually find her in her "awesome corner office" telling too many stories about her kids.

DAVID BYERS

SENIOR ACCOUNT EXECUTIVE

David is the one up and working before most of us brush our teeth and get our morning coffee. With many clients on the east coast, we’ll usually see emails from him around 5AM. David came to us from brand management firm J. Walter Thompson in Chicago, bringing expert skills in printing and direct mail. For over 10 years, David has seen all his projects through from start to finish, planning to USPS drop-off, and we’re very grateful for that.

JENNIFER LAMB

SENIOR ACCOUNT EXECUTIVE

 

ELIZABETH MUNOZ

SENIOR ACCOUNT EXECUTIVE

Elizabeth takes a typical project from good to exceptional – she strives for excellence in all areas (including the amazing themed birthday parties she's planned for her kids). Lucky for us, she is just as meticulous and passionate about direct marketing as she is about event planning. Elizabeth comes from a marketing background from Purdue University and over 12 years of casino marketing experience with Harrah's. She loves that LAK "works together for the success of the company and for the satisfaction of working with friends."

GABRIELE HARMON

SENIOR DATABASE ANALYST

It’s not often you find someone who enjoys database management, but when you do, you lock it down. Hence, Gaby is one of LAK’s most prized possessions. She’s been with us six years (most of which were spent in PJs, since she works from home), thanks to her expansive skill sets in marketing, advertising and of course, databases. Gaby loves a challenge, which is great, since we challenge her daily with eons of information.

MIKE JOHNSON

ACCOUNT EXECUTIVE/ESTIMATOR

San Diego native and math-wiz Mike is still remembers the exact day he started here (July 17, 2006, to be exact!). With Math and Computer Science degrees from UCSD and 10 years of casino experience, he’s a casino marketing guru. Mike is known as the super positive, no-task-is-too-small, hardest worker with a can-do outlook. "We have a very 'Let's get it done!' attitude at LAK … another company may shrug their shoulders and say 'we can't do it,' … we just roll up our sleeves and dive in. We get it done every time."

ACCOUNT SERVICE

The Account Service team supports clients and internal teams with project management skills second to none. AE's Nick Skow and Kristen Bollman are the boots on the ground for multiple clients, serving up creative solutions with skill and finesse for nearly 200 projects each month. Yes, 200! Assistant AE Courtney Wolfe and Intern Francesca Avanzato handle whatever is thrown at them with positive results and sunny attitudes.

CHRIS VANCE

ART DIRECTOR

Chris Vance has been running the show here for six years now, and has described being an art director as “being the conductor of an orchestra.” Such an artistic metaphor. Chris left Caesars Entertainment in Mississippi for San Diego after Hurricane Katrina, and he’s been with us ever since. With extensive experience in casino marketing, the music industry (Sony, Atlantic, and EMI) and his work as a fine artist, Chris received multiple ADDYs for his designs. Chris is known here for his impeccable taste, style, and ability to plan awesome lunches at the trendiest eateries.

CREATIVE TEAM

Our creative department is one of the most tightly knit groups we’ve seen -- William Riggins, Zach Hart and Brian Condit. From bikers to part-time naturalists, each comes from a very different background (from the Golden State to the Garden State), finding common ground in the world of design. And, that’s what makes them so brilliant. Combined, they’ve visited 12 countries and their travels continue to inspire their designs. It may look like they’re just having fun all the time (yes, we’re jealous) but their awesome work warrants a little horseplay.

AMATECE NAVIDI

TRAFFIC & CUSTOMER SERVICE MANAGER

Our Customer Service Manager, Ama, is one of the newest additions to the LAK family. Coming from the print industry with a degree in graphic communications, we knew Ama was a perfect fit for us. When she’s not kicking butt on print projects and traffic management (and sometimes art department projects… girl wears a lot of hats), she’s kick boxing at her favorite turbo class or checking out San Diego restaurants to one-up our other resident foodie Chris Vance.

PROGRAMMING

Five programmers, five brilliant minds. These guys and gals put the variable in data for print, email and texts, PURLs and Brand-On-Demand web sites. Complicated casino coupon offers to consumer package goods sampling, this group takes it on. Headed by Jeffrey Shobar, a graduate of UCSD with over a decade of programming expertise; the team also consists of Karen Corriente, Isabella Janovick, Ray Gauss and Josh Standish.

ACCOUNTING

No agency can survive without the left-brain talents of a good accounting team, and ours is top-notch. Tom Miller, Controller heads up both our Accounting and HR deparments. If you're one of our valued clients looking for an invoice then you'll want Dianne Lamb, Accounts Receivable; if you're one of our trusted vendors there's Diane Santamaria, Accounts Payable, ready to help.

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WE ARE WHO WE ARE BECAUSE
OF WHAT WE HOLD DEAR.

LAK Advertising is defined by our culture: the ideals and values that reflect what is truly important to us as an organization. The unique individuals who work here strive to grow and evolve with the industry, while maintaining the following values as the underpinning of our identity.

CREATIVITY; be it artwork, a product or a solution, we take a holistic approach to helping you succeed.

INNOVATION; placing a premium on new concepts to differentiate your business in your market space and beyond.

VERSATILITY; we plan, adapt and improvise, using our nimble approach to get things done with lightning speed.

QUALITY; holding our work to an unparalleled standard of excellence.

INTEGRITY; we are a stand-up, trustworthy team who provides reliable products and services with exceptional results.

RESOURCEFULNESS; using ingenuity, expertise and proficiency to deliver big results.

GRATITUDE; we are truly grateful to our clients for their trust in us and for the opportunities we have to do business with them.

WANT TO JOIN OUR TEAM?

We do what we love and we love what we do… and we're constantly looking for new minds and fresh ideas. Think you have what it takes to join the LAK team? We've got some great benefits (not to mention our location in sunny San Diego):

  • Medical Insurance
  • Dental Insurance
  • 401k
  • Paid vacation
  • Paid holidays
  • Personal days
  • Killer Annual Summer BBQ,
    Christmas Party and more.

PRINT MEDIA

CASINO LOYALTY

VIP DIMENSIONAL DM

PROMOTIONS

WEB

E-CAMPAIGNS

CROSS MEDIA

CPG SAMPLING

COLLATERAL

VIP DIMENSIONAL DM

VIP DIMENSIONAL DM

INVOLVEMENT MAILER

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STRATEGY. SPEED. RESULTS.

The question for most businesses, is how best to succeed… what path to take to gain more sales, larger market share, better brand equity. And, it's tough out there… an ever-changing and increasingly fragmented media landscape, with a multitude of products and services lobbying for attention and their share of the pie. How do you make the right move?

That's where LAK Advertising can help. Strategy – we develop a plan. Speed – we implement quickly. Results – we generate quantifiable, positive outcomes.


  • We are a full-service agency, drawing resources from our sister direct-marketing company, VDP Direct, and promotional products group, PromoRetriever.
  • We conduct a full orchestra of people, equipment and technologies in account service, strategy and creative development, tactical execution, media planning and buying, and public relations.
  • Choosing the right message, with the right offer, directed at the right people at the right time is what we do best.

ACCOUNT SERVICES

  • Planning, Strategy, Tactics
  • Branding & Corporate Identity Programs
  • Customer Lifecycles: Acquire,
    Retain, Reactivate
  • Lead Generation & Database Development
  • Product Launch
  • Research & Focus Groups
  • Media Planning and Buying
  • Public Relations
  • Campaign, ROI Analysis

CREATIVE SERVICES

From concept through completion, LAK offers a full array of creative services.

  • Collateral
  • Direct Mail
  • Broadcast & Print Advertising
  • Digital Media (Web, PURLs, email, SMS, Mobile, Social)
  • Outdoor (Billboards/Transit, Vehicle Wraps)
  • Packaging
  • Signage

RELATED SERVICES

Through its sister companies, LAK Advertising is a one-stop-shop for all of your advertising and marketing needs.

  • Digital and Offset Printing
  • Brand-on-Demand portals
  • Large Format Printing
  • Finishing
  • Embossing, Foil, Die-Cutting, UV Coating
  • Fulfillment
  • Mail House Services
  • Promotional Products

LAK ADVERTISING

LAK Advertising is a full-service ad agency working seamlessly with sister companies VDP Direct and PromoRetriever. By having printing and promotional products in-house, LAK can design a fully-integrated marketing campaign while keeping costs to a minimum.

VDP DIRECT

PROMORETRIEVER

  • LAK ADVERTISING

    5520 Ruffin Road Suite 100
    San Diego, CA 92123


  • PHONE - 858.571.8535
    FAX - 858.571.9048


  • HOURS OF OPERATION

    Monday–Friday 8am–5pm

  • JIMMY LAKDAWALA

  • MIKE CHIRICUZIO

  • KEVIN BREWER