WELCOME TO LAK Advertising

We're a full-service ad agency with extensive expertise in direct marketing and advertising. We partner with clients on strategy, concept, branding, creative development, campaign execution, analysis and more. Take a look at our site to find out a little more about us.   Then, let us put our expertise to work for you.

THIRTY FIVE YEARS STRONG
SERVING SAN DIEGO & BEYOND

Partnering with VDP/LAK Advertising has benefitted our direct marketing initiatives greatly. The staff is knowledgeable in the casino industry and diligent in meeting deadlines for both monthly projects and individual mailings. Direct marketing is all about getting the right offer to the right customer. LAK|VDP does a fantastic job of making that happen.

A. Barnes, Coeur d’Alene Casino

For over three decades, LAK Advertising has been helping businesses grow their brands and increase sales and profits through strategic marketing and communications programs. LAK employs a team of highly experienced professionals who specialize in account service, strategy and creative development, media planning and buying and public relations.

We have worked to build long-term relationships and boast an incredibly diverse client base, spanning a myriad of industries. LAK has provided advertising and marketing programs in the worlds of gaming, entertainment, hospitality, biotech, communications, electronics and engineering, finance, consumer packaged goods, health and retail.

From start-ups to mega-corporations, LAK Advertising has the versatility, expertise and strategic thinking to build your brand and generate timely, efficient and profitable results.

JIM LAKDAWALA

CEO & OWNER

Advertising is in Jimmy’s blood – his family founded LAK Advertising in 1979 and he grew up to not only run the family business, but to take it to the next level. Jimmy’s vision and industry expertise are the driving forces of our team. Casino advertising was in the cards for Jim, with his winning combination (puns intended) of math genius, creative talent and video poker prowess. When he’s not in the office, you’ll find him at Bikram Yoga or Barre!

MIKE CHIRICUZIO

PRESIDENT

Our President, Mike, has been in various roles with LAK dating back to 2004. With years of management experience in graphic communications, Mike describes a typical day here as "putting out fires and starting new ones," … but that's just his day job. Outside LAK, you’ll find him on a motorcycle or playing in a blues band. Mike enjoys LAK’s unique culture and lives by the mantra: "culture is not an aspect of the game. It is the game."

KEVIN BREWER

VICE PRESIDENT

Kevin brings impressive and extensive (over 25 years) expertise in printing and marketing sales to LAK. Kevin couples his MBA in Business Administration and Economics with natural leadership talents. He’s also an Ironman Triathlete and a (two-time) college football hall-of-fame inductee. We’re honored to have Kevin’s muscle and direct marketing management skills put to good use for our clients.

STEVE ENGLAND

DIRECTOR OF TECHNOLOGY

Our go-to guy for all things digital, Steve is the glue that holds LAK together. Whether we're frustrated with bandwidth speed or figuring out a new way of designing email and text campaigns, Steve always has an innovative solution. This may be a natural-born talent, or possibly a product of 30+ years experience. Either way, we consider ourselves lucky.

JOE SALLAY

SENIOR ACCOUNT EXECUTIVE

Joe is a cornerstone of the LAK family, with the longest tenure (aside from Jim) and perhaps the most impressive resume. Starting in advertising in 1957, he handled national multi-million dollar media launches in the 1960's (just imagine the inflation) including the first ATM, "Ready Bank," and campaigns from Daiwa fishing reels to Taco Bell to Caboodles. What surprised us the most, though, is that Joe was a DJ in the 1950s.

ALICIA ASTORINO

SENIOR ACCOUNT EXECUTIVE

Alicia comes from a background in advertising – both client and agency – and has been with LAK for over a decade. Educated at SDSU, Alicia is a jack-of-all-trades, focusing on account service and copywriting. Her clients encompass healthcare, consumer package goods and gaming/hospitality, and her work has been featured in Glamour, US Weekly and Cosmopolitan.

DAVID BYERS

SENIOR ACCOUNT EXECUTIVE

David is the one up and working before most of us brush our teeth and get our morning coffee. With many clients on the east coast, we’ll usually see emails from him around 5AM. David came to us from brand management firm J. Walter Thompson in Chicago, bringing expert skills in printing and direct mail. For over 10 years, David has seen all his projects through from start to finish, planning to USPS drop-off, and we’re very grateful for that.

JENNIFER LAMB

SENIOR ACCOUNT EXECUTIVE

Jen is our desert scirocco from Las Vegas… a whirlwind of energy and know-how encompassing account service, project management and creative inspiration. She holds a BA in Communications from UC Santa Barbara, accompanied by over a decade of casino direct marketing expertise. When she's not working, you can find Jen golfing, snowboarding or hitting the music scene.

ELIZABETH MUNOZ

SENIOR ACCOUNT EXECUTIVE

Elizabeth takes projects from good to exceptional –striving for excellence in all areas (including the amazing birthday parties she plans for her kids). Lucky for us, she’s as passionate about marketing as she is about event planning. Elizabeth’s background includes Purdue University and over 12 years of marketing with Harrah's. She loves that LAK "works together for the success of the company and for the satisfaction of working with friends."

NICK SKOW

ACCOUNT EXECUTIVE

Our east coast transplant (Atlantic City, NJ, to be exact) is a client-focused, top-notch project manager. Nick’s can-do attitude, coupled with 5 years in casino direct marketing and a Business Administration & Marketing BA from Richard Stockton College, make him a force with which to be reckoned. Nick spends his (rare) free time surfing or discovering local craft beer from the best city in the world, San Diego!

KRISTEN BOLLMAN

ACCOUNT EXECUTIVE

The Queen of Multi-Tasking (both professionally and personally) has put her degree in Business Management to work for LAK clients for nearly four years. Kristen grew up in print shops all over San Diego (talk about hands-on knowledge) and is the third member of her family to work for LAK… can we just say we love nepotism? When not in the office, she loves spending time outdoors with family and friends.

CHRIS VANCE

ART DIRECTOR

Chris Vance has been running the show for eight years now, and likens being an art director to that of an orchestra conductor. Chris left Caesars in Mississippi for San Diego after Hurricane Katrina, bringing expertise in casino marketing, the music industry (Sony, Atlantic, and EMI) and his work as a fine artist, for which he’s received multiple ADDYs. He’s known ‘round here for his impeccable style, and ability to find SD’s trendiest eateries.

HARRY PRICE

DESIGNER

The Swiss Army Knife of the creative team brings forth expertise in print, digital, specialty products and photography. From coding to apparel design, Harry gets projects done in style. And he’s a legacy… his grandfather worked in publishing as an Artist/Designer as did his mother, Jeanne – a pioneer in catalog data imprinting; (no more labels!). Harry loves surfing, stand-up-paddle boarding, the ocean, guitar and bass and his family!

MIKE JOHNSON

ESTIMATOR/MIS ADMINISTRATOR

San Diego native and math-wiz Mike brings Math and Computer Science degrees from UCSD and 10 years of casino experience to LAK. Mike is known as the no-task-is-too-small, hardest worker with a can-do outlook. "We have a very 'Let's get it done!' attitude at LAK … another company may shrug their shoulders and say 'we can't do it,' … we just roll up our sleeves and dive in. We get it done every time."

GABRIELE HARMON

SENIOR DATABASE ANALYST

It’s not often you find someone who enjoys database management, but when you do, you lock it down. Hence, Gaby is one of LAK’s most prized possessions. She’s been with us eight years (most of which were spent in PJs, since she works from home), thanks to her expansive skill sets in marketing, advertising and of course, databases. Gaby loves a challenge, which is great, since we challenge her daily with eons of information.

JEFFREY SHOBAR

PROGRAMMING MANAGER

Jeffrey organizes and manages our programming team with such a calm demeanor you’d never know it’s under rapidly changing circumstances and drop-dead deadlines. With two degrees from UC San Diego, a decade of hands-on programming experience, and laser-focused attention to detail he sees projects to completion (hundreds of them every month). Well-deserved down-time for Jeffrey includes sports, music and photography.

DATA PROGRAMMING

Three programmers, three brilliant minds. This team puts the variable in data for print, email, texts, micro and Brand-On-Demand web sites. Complicated casino coupon offers to consumer package goods sampling, this group takes it on. The team consists of seasoned veteran Karen Corriente, new dad and blackjack aficionado Josh Standish and our newest programmer Christine Olszewski.

ACCOUNTING

No agency can survive without the left-brain talents of a good accounting team, and ours is top-notch. Tom Miller, Controller heads up both our Accounting and HR deparments. If you're one of our valued clients looking for an invoice or one of our trusted vendors there's Diane Santamaria, ready to help.

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WE ARE WHO WE ARE BECAUSE
OF WHAT WE HOLD DEAR.

LAK Advertising is defined by our culture: the ideals and values that reflect what is truly important to us as an organization. The unique individuals who work here strive to grow and evolve with the industry, while maintaining the following values as the underpinning of our identity.

CREATIVITY; be it artwork, a product or a solution, we take a holistic approach to helping you succeed.

INNOVATION; placing a premium on new concepts to differentiate your business in your market space and beyond.

VERSATILITY; we plan, adapt and improvise, using our nimble approach to get things done with lightning speed.

QUALITY; holding our work to an unparalleled standard of excellence.

INTEGRITY; we are a stand-up, trustworthy team who provides reliable products and services with exceptional results.

RESOURCEFULNESS; using ingenuity, expertise and proficiency to deliver big results.

GRATITUDE; we are truly grateful to our clients for their trust in us and for the opportunities we have to do business with them.

WANT TO JOIN OUR TEAM?

We do what we love and we love what we do… and we're constantly looking for new minds and fresh ideas. Think you have what it takes to join the LAK team? We've got some great benefits (not to mention our location in sunny San Diego):

  • Medical Insurance
  • Dental Insurance
  • 401k
  • Paid vacation
  • Paid holidays
  • Personal days
  • Killer Annual Summer BBQ,
    Christmas Party and more.

PRINT MEDIA

CASINO LOYALTY

VIP DIMENSIONAL DM

PROMOTIONS

WEB

E-CAMPAIGNS

CROSS MEDIA

CPG SAMPLING

COLLATERAL

VIP DIMENSIONAL DM

VIP DIMENSIONAL DM

INVOLVEMENT MAILER

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STRATEGY. SPEED. RESULTS.

The question for most businesses, is how best to succeed… what path to take to gain more sales, larger market share, better brand equity. And, it's tough out there… an ever-changing and increasingly fragmented media landscape, with a multitude of products and services lobbying for attention and their share of the pie. How do you make the right move?

That's where LAK Advertising can help. Strategy – we develop a plan. Speed – we implement quickly. Results – we generate quantifiable, positive outcomes.


  • We are a full-service agency, drawing resources from our sister direct-marketing company, VDP Direct, and promotional products group, PromoRetriever.
  • We conduct a full orchestra of people, equipment and technologies in account service, strategy and creative development, tactical execution, media planning and buying, and public relations.
  • Choosing the right message, with the right offer, directed at the right people at the right time is what we do best.

ACCOUNT SERVICES

  • Planning, Strategy, Tactics
  • Branding & Corporate Identity Programs
  • Customer Lifecycles: Acquire,
    Retain, Reactivate
  • Lead Generation & Database Development
  • Product Launch
  • Research & Focus Groups
  • Media Planning and Buying
  • Public Relations
  • Campaign, ROI Analysis

CREATIVE SERVICES

From concept through completion, LAK offers a full array of creative services.

  • Collateral
  • Direct Mail
  • Broadcast & Print Advertising
  • Digital Media (Web, PURLs, email, SMS, Mobile, Social)
  • Outdoor (Billboards/Transit, Vehicle Wraps)
  • Packaging
  • Signage

RELATED SERVICES

Through its sister companies, LAK Advertising is a one-stop-shop for all of your advertising and marketing needs.

  • Digital and Offset Printing
  • Brand-on-Demand portals
  • Large Format Printing
  • Finishing
  • Embossing, Foil, Die-Cutting, UV Coating
  • Fulfillment
  • Mail House Services
  • Promotional Products

LAK ADVERTISING

LAK Advertising is a full-service ad agency working seamlessly with sister companies VDP Direct and PromoRetriever. By having printing and promotional products in-house, LAK can design a fully-integrated marketing campaign while keeping costs to a minimum.

VDP DIRECT

PROMORETRIEVER

  • LAK ADVERTISING

    5520 Ruffin Road Suite 100
    San Diego, CA 92123


  • PHONE - 858.571.8535
    FAX - 858.571.9048


  • JIMMY LAKDAWALA

  • MIKE CHIRICUZIO

  • KEVIN BREWER